TikTok is introducing a updated setting that enables them to lessen the quantity of artificial intelligence-produced content appearing in their streams. This step comes as the platform disclosed that it currently hosts more than 1 billion AI videos.
Trial and Implementation
The new functionality is undergoing trials over the coming weeks before a widespread launch. This advancement aligns with a rise in AI-generated material, spurred by recent video-generation tools.
The Broader AI Trend
Recent reports that almost one in 10 of the fastest-growing content creators on a popular video site exclusively feature clips produced artificially. A considerable share of this output is deemed mass-produced AI material, a term for poor-quality, factory-style content that is frequently illogical or bizarre.
“We know from our community that a lot of users like content created using AI tools, from computer-generated images to science explainers, and we want to provide users the ability to adjust the amount of that, based on their own likes,” said a spokesperson.
AI on the Platform
TikTok disclosed that there are now over a billion videos on its network labeled as AI-generated. Collectively, over 100 million media items are uploaded to the app each day, making AI-generated material a relatively small portion of its total content library.
Customizing Your Feed
Viewers will be in a position to reduce or increase the volume of AI content they see by opening the topic control feature in the platform and picking AI-made media. Further subjects that are already be controlled under the setting include news, style, beauty, and choreography.
Content Labeling and Policies
TikTok’s policies require creators to tag convincing AI-made content, and it prohibits dangerous fake videos of public figures or critical incidents. Any authentic-looking AI video that is without a tag can be taken down under its user guidelines.
Furthermore, the app will henceforth apply an artificially created label to content made using its built-in AI features, or flagged by an industry-wide initiative for recognizing artificial media. This measure is designed to deter users from seeking to bypass the disclosure requirement.
AI Literacy Programs
TikTok is additionally launching a $2 million awareness program for experts and organizations to produce educational content about using AI responsibly. This project will support non-profit groups focused on educating coding and technology.
Moderation Strategy
The platform has defended its content review process, amid controversy over plans to cut jobs for hundreds of safety staff in Britain. It is planning to reduce a significant number of roles in its user protection department in the UK capital, with worker representatives and internet security professionals expressing worry that humans are being replaced by AI moderation.
A company official explained that staff-based oversight would continue to be important, but automated tools can safeguard staff by eliminating the most distressing content before it is viewed by humans. TikTok reported a notable drop in explicit and harmful content reviewed by content reviewers over the last 12 months due to the use of its machine learning processes.
We believe it is crucial to balance humans and technology to ensure user safety,” she said. “We’ll have people as involved in the system, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is really helping us operate efficiently.”
